Digital Media Analyst

• 2+ years of experience as a Media Analyst, Marketing Analyst, or similar role, ideally in an agency environment.
• Advanced proficiency in Microsoft Excel and Google Sheets (pivot tables and lookups are second nature).
• Experience building and maintaining dashboards in data visualization tools (Agency Analytics, Looker Studio, or similar).
• Working knowledge of digital platforms (Google Ads, Meta, LinkedIn, DSPs) and web analytics (Google Analytics 4).
• Bachelor's degree in Marketing, Statistics, Economics, Business, or a related field.

Responsibilities: You own research, reporting, and recaps for every client at Bridge IM: pulling the data, proving it is right, building the dashboards, and turning what you find into recommendations the team can act on. The work falls into two areas:

• Reporting and Insights: You own what the numbers say and how they get communicated.
  • Campaign monitoring: Track performance across digital and social channels against KPIs, watching pacing and delivery against plan and flagging anomalies while there is still time to fix
    them.
  • Recurring reporting: Produce weekly and monthly client reporting on schedule, accurate the first time, with an insight attached to every number.
  • Campaign recaps: Build post-campaign wrap reports that answer what happened, why it happened, and what we should do differently next time.
  • Trends and takeaways: Go past the surface metrics. Identify the patterns across channels, flights, and clients that explain performance, and turn them into takeaways the team can use.
  • Optimization recommendations: Surface underperforming placements, audiences, and creative to the Senior Media Buyer/Planner and Media Planner with a specific recommended
    action, not just a flagged cell in a spreadsheet.
  • Narrative: Translate complex data into plain language the account team can carry into a client call and defend on the spot.
  • Deck and proposal support: Build the data and charts behind new business proposals, quarterly reviews, and strategic recommendations.