Direct Response Ad Creative Specialist (Image + Short Video)

You should also be:
• Curious and resourceful: willing to read documentation, research unfamiliar concepts, and understand a workflow rather than only memorize clicks
Able to break problems into steps, spot where something went wrong, and ask useful questions
• Able to move work forward within a brief without needing every step explained — and clear about blockers when you need help
Receptive to feedback and performance data
• Willing to share ideas and respectfully challenge a suggestion when you have a stronger alternative
• Able to explain ideas at a high level (what it is, why it might work, what we would learn by testing)
• Comfortable communicating in English with the founders for briefs, feedback, and collaboration

Available on a fixed schedule with meaningful overlap in US Eastern business hours.

Turn our briefs (angle, hook, offer, copy) into direct-response static image and short-form video ads — Meta focused.

Produce meaningfully different variations for testing: new hook, new visual concept, new format.

Build real-asset creatives from a product photo and B-roll library we provide, plus a one-time kit of real product and packaging we ship you for shooting.

Build AI-assisted creative: realistic product and lifestyle imagery, AI UGC, and scenes that would be expensive to shoot in person.

Combine real footage, AI assets, graphics, text, and voiceover when that makes the strongest ad.

Compose intentionally for 1:1, 4:5, 9:16, and 16:9 — safe zones, text placement, visual hierarchy — and export to each platform's specs (resolution, compression, file-size limits).

Keep the library organized and named so we can track what's been tested.

After ramp: bring your own concepts and competitor research.

We are not expecting equal proficiency across design, video, AI generation, photography and direct-response strategy. You should be strong in video/image editing fundamentals and interested in developing across the complete performance-creative workflow. We will invest heavily in training, tools and feedback.

• Part-time, about 20 hours/week
• USD $700–$1,000/month
• Fully remote
• Work closely with the founders; training, tools, and performance data provided
• Ads in this category have specific Meta personal-attributes / health-related rules — we train you and review creatives before they run