5+ years of experience in Adobe Analytics and digital analytics implementation. Strong hands-on knowledge of Adobe Analytics and Analysis Workspace. Strong experience with Adobe Launch / AEP Data Collection. Experience with Adobe Web SDK and Adobe Mobile SDK. Strong understanding of conversion funnels, customer journeys, KPIs, and digital measurement. Experience building development, QA, and post-production monitoring dashboards. Experience implementing and troubleshooting pixels, tags, events, and conversion tracking. Good understanding of JavaScript, HTML, data layers, cookies, local storage, and session storage. Ability to troubleshoot analytics issues across Web and Mobile. Strong analytical, debugging, and problem-solving skills.
The ideal candidate should be able to handle the complete analytics lifecycle across Web and Mobile — understand business measurement requirements, validate Mobile SDK implementations, build Adobe Analytics dashboards, and monitor production data.
The person should be capable of independently identifying whether an issue originates from the application implementation, Launch/Mobile SDK configuration, Edge/Datastream setup, data collection, or Adobe Analytics reporting and work with the appropriate teams to resolve it.
Build and maintain Adobe Analytics Analysis Workspace dashboards for development, QA, and production monitoring. Create development/pre-production dashboards to validate analytics implementations before production releases. Create post-production dashboards to monitor KPIs, conversion funnels, customer journeys, and application performance.
Monitor funnel performance and identify unexpected drop-offs or changes in conversion. Validate end-to-end customer flows across web and mobile applications. Verify page/screen views, clicks, interactions, conversions, and other key events are captured correctly. Identify missing events, duplicate events, tracking gaps, data discrepancies, and unexpected increases in event volume.
Work closely with Product, Development, QA, and Analytics teams during implementation and release validation.
Adobe Launch & Web Implementation:Hands-on experience with Adobe Experience Platform Data Collection (Adobe Launch). Implement and troubleshoot Adobe Analytics and third-party marketing pixels/tags. Validate implementations using Adobe Experience Platform Debugger, browser Developer Tools, and network requests.
Adobe Mobile SDK Experience:The candidate should have strong hands-on experience implementing and troubleshooting analytics for iOS and Android mobile applications. Experience with Adobe Experience Platform Mobile SDK. Experience configuring Adobe Mobile SDK extensions and integrating them with Adobe Experience Platform. Understanding of Edge Network and Edge Identity extensions for mobile applications.
